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Want Celebrity Row tickets for NBA Finals at MSG? Charity auction hits $500K

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When the New York Knicks return home to play in Game 3 of the NBA Finals against the San Antonio Spurs on June 8, those who actually want to get inside the game may have to take out a second or third mortgage just for seats in the upper levels of Madison Square Garden.

Then again, it may be worth it to some fans, who have never seen a Knicks title, as New York is three victories away from hoisting their first championship banner since 1973.

There is another option to see the game if your cash flow is sufficient.

The get-in price for Game 3 is already getting out of hand, and there is also a charity auction for seats on “Celebrity Row,” with the current bid sitting at $500,000.

The auction’s proceeds will benefit the Garden of Dreams Foundation, a non-profit charity whose mission is “dedicated to bringing life-changing opportunities to young people in need.”

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Spike Lee, Ben Stiller among Knicks fans at Game 1 of the NBA Finals

San Antonio hosted Game 1 of the NBA Finals as Knicks fans made their presence felt on the road.

See the familiar faces supporting New York during the opening game of the series.

Above, American actor and comedian Ben Stiller reacts during Game 1 of the 2026 NBA Finals between the San Antonio Spurs and the New York Knicks at Frost Bank Center on June 03, 2026, in San Antonio, Texas.

(Gregory Shamus, Getty Images)

“The Garden of Dreams Foundation is the most important work that we do at the Madison Square Garden Family of Companies, and we are proud that this Foundation has made a lasting impact on the lives of hundreds of thousands of youth across the tri-state area,” said James Dolan, Executive Chairman and CEO, MSG Sports, in a statement. “Offering Celebrity Row seats for the NBA Finals at The Garden presents an unforgettable opportunity for fans, while supporting an organization that truly changes lives for the better.”

The auction started on June 4, and the current bid will certainly increase before it closes on June 7: all for a chance to possibly sit next to Tracy Morgan, Ben Stiller, Spike Lee, or Timothée Chalamet and watch the Knicks potentially close in on their first title in five decades.

For each home game of the NBA Finals, the team will donate 250 free tickets to underprivileged youth in New York City.

And for those who can’t afford at least half a million dollars, prices for Monday’s Game 3 are approaching $8,200, and those seats are in the 400 section of MSG, aka the nosebleeds. By comparison, the get-in price for Super Bowl 60 between the New England Patriots and Seattle Seahawks, on the secondary market, hovered around $5,000 before kickoff.

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Coolest kicks of the NBA playoffs as stars show their sneaker style

The NBA playoffs bring out more than high‑stakes basketball, as stars showcase their sneaker style on the league’s biggest stage.

See the coolest kicks worn during the 2026 NBA Playoffs, where footwear becomes part of the spotlight.

Above, The shoes of Jalen Brunson #11 of the New York Knicks are seen during the first half of Game One of the Eastern Conference First Round NBA Playoffs against the Atlanta Hawks at Madison Square Garden on April 18, 2026, in New York City.

(Elsa, Getty Images)

This article originally appeared on USA TODAY: NBA Finals: MSG holding auction for seats on Celebrity Row

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