The Kingdom at The Grove, a new state-of-the-art golf academy and custom fitting centre built in partnership with TaylorMade Golf and The Grove, officially opens to the public today (May 15).
Offering golfers of all abilities access to TaylorMade Golf’s most advanced performance and custom‑fitting destination outside of the United States, the purpose‑built facility at the luxury Hertfordshire resort spans 8.5 acres and features three fitting bays supported by tour‑level technology including TrackMan 4, Foresight GC Quad Max, GEARS motion capture and Quintic putting analysis.
Outdoor performance areas include a 7.4‑acre, 320‑yard grass driving range, an 850‑square‑metre teeing area, and a 4,000‑square‑metre short‑game complex, all designed to replicate elite‑level fitting conditions.
Inside, golfers will have access to over 1,800 fitting shafts, including 56 The Kingdom‑exclusive shaft options, alongside TaylorMade’s full custom offering across drivers, woods, irons, wedges and putters. Every fitting experience is delivered by expert TaylorMade The Kingdom Master Fitters and enhanced with premium TP5 golf balls, allowing for world‑class performance fitting.
The facility also boasts its own workshop, so in many case golfers will be able to see their clubs being built and walk away with them on the same day.
Commenting on the public opening, David Silvers, Vice President & Managing Director, TaylorMade Golf EMEA, said: “The Kingdom has long been recognised as the ultimate expression of TaylorMade performance and custom fitting, and we’re thrilled to open our first The Kingdom venue outside of the United States. Opening The Kingdom at The Grove to the public is a major step in allowing more golfers to experience the same level of insight, precision and care that our tour players trust every week.”
Joel Westwell, Director of Golf at The Grove, added: “The arrival of The Kingdom further strengthens The Grove’s position as one of the UK’s leading golf destinations, combining world-class performance expertise with the luxury resort experience our guests know us for.”
Prices for fittings start from £100 for a 60-minute putter fitting, £200 for a 90-minute fitting for irons, drivers or wedges, and £500 for a full through-the-bag fitting, which takes 2 1/2 hours.
There is also a range of stay & play breaks, which include a round of golf on The Grove’s championship course, dinner, bed & breakfast and a full fitting session at The Kingdom.
For more details and bookings, visit www.thegrove.co.uk
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