McLaren Golf has entered the golf equipment market with the launch of two sets of irons, Series 1 and Series 3, along with a range of branded golf bags and accessories.
In the run up to the official launch, McLaren Golf announced the signing of world No.5 Justin Rose, Ryder Cup legend and LIV Golf player Ian Poulter, and 2014 US Open champion Michelle Wie as tour brand ambassadors and company investors.
Rose is understood to have spent almost two years working with McLaren’s R&D team on the design of the new clubs and is putting a set of the Series 1 irons into play at this week’s Cadillac Championship. As part of the equipment deal, Rose will also wear the McLaren Golf logo on his apparel and have a custom McLaren Golf bag in papaya orange, the McLaren F1 team’s racing colours.
Speaking about the launch, which was timed to coincide with Formula 1’s Miami Grand Prix, Neil Howie, Chief Executive Officer of McLaren Golf, said: “We’ve been working toward this moment for some time, and there’s a real sense of anticipation in seeing it all come to life. Behind the scenes, we challenged every part of the process – from materials to construction – to uphold the exacting standards and constant pursuit of excellence that define McLaren. To now introduce these irons to the world and see them in the hands of golfers is incredibly exciting.”
TWO SETS OF IRONS
Those expecting a full range of equipment to be unveiled at launch were left a little disappointed, with the fledging golf brand dipping its toe in the market with the introduction of two irons, the Series 1, which is described as a ‘modern tour blade’ for elite players, and the Series 3, a player’s distance iron which is claimed to offer ‘scintillating speed, responsive control and vibration-dampening feel’.
Both Series 1 and Series 3 irons are priced at £360 per club in the stock configuration and are being sold on a direct-to-consumer basis through the McLaren Golf website, and through a limited range of custom fitting specialists, including Club Champions venues in Crawley, Basingstoke and Glasgow, Shipping times for new clubs are quoted at 3-5 weeks following the initial order.
Also included in the initial launch are a range of soft goods, including branded golf bags and accessories.
A stand bag, which has been designed in partnership with premium bag brand Vessel is priced at £495. Made of synthetic leather, it boasts a 6-way top with full-length dividers and is offered in a choice of four colours – papaya, black, navy and grey.
The company’s tour ambassadors have all been pictured with a McLaren-branded tour bags in the F1 team’s papaya colour palette, although they are not currently available to buy on the website.
There is also a golf glove offered in a choice of two colours (papaya and white) which have been made in partnership with G/Fore and retail for £31, and a collection of hats (£95/£35), headcovers (£145) and golf towels (£50).
For more details, visit mclarengolf.com
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