The Los Angeles Lakers have announced they will team up with Albert, their new jersey patch partner going into the 2026-27 season.
The AI-powered financial assistant and management application will have its logo appear on all four Lakers uniforms as part of a premium sponsorship.
Albert was founded by college roommates Yinon Ravid and Andrzej Baraniak in 2015, according to its website. Its mission is to “give everyone a chance at financial stability”.
The new partnership marks the end of the Lakers’ previous deal with Bibigo, a global Korean food brand, which first became finalized in 2021.
The Albert logo will be placed in the right-hand corner near the chest area of every Lakers jersey.
Albert is the Lakers’ new jersey patch sponsor.
LA wasn’t the only team to announce a new jersey patch sponsorship.
The Golden State Warriors announced their newest partnership with IREN in June.
“The Warriors jersey badge is our most visible global platform, and finding a partner that shares our vision for both innovation and community engagement was paramount,” said Mike Kitts, Golden State’s Chief Commercial Officer.
The deal is reportedly the largest sponsorship deal in the history of North American team sports. The Warriors-IREN deal is worth more than $50 million per year.
This article originally appeared on USA TODAY: Los Angeles Lakers’ jersey patch for 2026-27 season unveiled
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