Instagram Accounts That Show Golf in a New Light
Contents:
1) Trump Golf (@trumpgolf) – an international network of golf clubs and resorts.
2) Ekaterina Malakhova (@_katyaam) – golf champion.
3) Kevin Paule (@kevinpaulegolf) – golf coach.
4) Assl_golf (@assl_golf) – a Scottish project by two professional golfers.
5) Stan Utley (@stanutley) – American professional golfer and coach.
What comes to mind when you think of golf? Perhaps a measured pace, a long setup before each shot, and a small ball that has to travel all the way to a distant hole. But golf can be seen differently: as a technically demanding sport, a way of life, and an international community with a visual culture of its own. We selected five Instagram accounts that show the game from different angles – from training and competition to travel, sports style, and players’ everyday lives.
Source: https://thegolfnewsnet.com/
Account created in July 2014.
Followers at the time of writing: 158K
Posts at the time of writing: 1,815
Trump Golf is the official account of an international network of golf clubs and resorts. Its portfolio includes properties in the United States, Scotland, Ireland, the UAE, and other countries. The account shares photos and videos of golf courses, spotlights individual destinations, announces tournaments, and covers club facilities. Particular attention is paid to course architecture, natural landscapes, and playing conditions.
For example, one Reel features the Blue Monster course at Trump National Doral in Miami and promotes the Cadillac Championship.
The account will appeal to those who follow international golf resorts, professional tournaments, and course development. It can also be useful for players looking for new places to play or planning a golf-related trip.
🟢@_katyaam
Account created in June 2014.
Followers at the time of writing: 30.2K
Posts at the time of writing: 77
Ekaterina Malakhova is a professional golfer and three-time Russian champion. She won her championship titles in 2018, 2019, and 2020.
In her posts, Ekaterina blends professional sport with lifestyle content. She shares swing videos, footage from golf courses in England, Spain, and elsewhere, along with travel and everyday moments connected to the game. She also posts videos about swing mechanics, showcases a wide range of sportswear looks, and highlights striking locations. As a result, her account feels not only like a professional athlete’s page but also like a visual diary. Take a look at this Reel.
Her distinctive look and carefully styled sportswear help Ekaterina blend professional golf naturally with fashion and lifestyle content.
The account is worth checking out for anyone who wants to see golf through a professional player’s eyes while also looking for sportswear inspiration and enjoying travel content. It works equally well for golf fans and those who are only beginning to discover the game.
🟢@kevinpaulegolf
Source: https://kevinpaulegolf.com/
Account created in December 2010.
Followers at the time of writing: 17.8K
Posts at the time of writing: 549
Kevin Paule is a California-based golf coach, co-founder and instructor at The Golf Spot Bay Area. On Instagram, he breaks down shots, explains what different clubs are designed for, compares models, and shows how to spot counterfeit equipment. He pairs practical advice with short training clips and striking ball-flight footage, as in this Reel.
The account will be useful for anyone who wants to learn more about clubs, choose equipment with greater confidence, and start working on their technique.
🟢@assl_golf
Account created in April 2020.
Followers at the time of writing: 10.7K
Posts at the time of writing: 779
A project by Scottish creators Aaron Stewart and Scott Lorimer. They make entertaining golf content on courses across Scotland and other parts of the UK.
In their Reels, they play individual holes, travel between golf courses, and take on challenging conditions. They do not hide bad shots, and their humorous commentary makes the content accessible not only to experienced players but to casual golfers as well.
For example, in one of their videos, the pair play the signature hole at Trump International in Aberdeen from the back tees.
The account is a good addition to the feed for anyone who wants to see a range of Scottish courses and enjoy golf without taking it too seriously.
🟢@stanutley
Account created in July 2013.
Followers at the time of writing: 28.6K
Posts at the time of writing: 571
Stan Utley is an American professional golfer and coach who specializes in the short game. He competed on the PGA Tour and, after stepping away from full-time competition, began coaching professional and beginner players.
On Instagram, Utley posts short instructional videos focused on technique. He explains how to grip the club, set up the body, make the backswing, and control the motion through impact. He places particular emphasis on putting and the short game – the core areas of his coaching.
The drills are demonstrated directly on the course or practice area: Utley shows the movement, breaks down its individual elements, and points out common mistakes. For example, in this video, he breaks down one of the common errors in the golf swing.
The account is useful for anyone who wants to work on technique through short, easy-to-follow instruction. It is relevant both to beginners learning the basic movements and to experienced players refining their skills.
What do you enjoy most about golf? Tell us in the comments.
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