Early Monday morning, just before Media Day began, the Brooklyn Nets announced a “jersey patch” deal with Alibaba, the Chinese e-commerce giant headed, of course, by Joe Tsai…
This deal differed substantially from other patch deals, which have gone for as much as eight figures per season. In the past, companies both big and small paid the freight to get the recognition that comes with every TV close-up of a Nets player at the free throw line, his jersey adorned with a corporate logo. There was Motorola, the big cellphone manufacturer, and All-In-One, a New York-based medical billing and IT company owned by a Nets season ticket holder. They also...
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