The 153rd Open at Royal Portrush generated more than £280 million in economic benefit for Northern Ireland according to independent research commissioned by The R&A and Tourism Northern Ireland.
Staging The 153rd Open provided a total economic impact of £89.2 million to Northern Ireland, which has been calculated by an economic impact study conducted by the Sports Industry Research Centre at Sheffield Hallam University. Of this, £43.7 million was specifically within Causeway Coast and Glens.
Furthermore, global exposure of the Championship—through linear television, digital platforms and online media – produced £191 million in destination marketing benefit based on research carried out by YouGov.
The Open’s celebrated return to the iconic Causeway Coast attracted a record-breaking attendance of 278,000 – the largest Championship held outside of St Andrews and the biggest ever sporting event staged in Northern Ireland – surpassing the previous high mark of 237,750 set in 2019.
Mark Darbon, Chief Executive of The R&A, said, “This remarkable economic benefit figure of more than £280 million demonstrates the huge value The Open brings to the regions in which it is staged. As one of the world’s great sporting events it drives tourism, generates substantial additional income for local businesses and communities and attracts an international audience to watch the world’s best golfers compete at world-class venues.
“We enjoyed a truly spectacular Championship at Royal Portrush and relished the incredible passion and enthusiasm of the fans who created such a fantastic atmosphere. It was hugely appreciated by the players who were competing for the iconic Claret Jug, including home favourite Rory McIlroy and this year’s Champion Golfer, Scottie Scheffler.
“We would like to thank the government and the local agencies in Northern Ireland together with the staff and members of Royal Portrush for their support in making The 153rd Open a huge success.”
BIGGER INCREASE
The figures represent a significant increase on the total economic impact generated when The Open was last held at Royal Portrush in 2019 – almost double for Northern Ireland (2019: £45 million) and growth of 67% for Causeway Coast and Glens (2019: £26.2 million).
Ellvena Graham, Chair of Tourism Northern Ireland, said, “We have always known that golf tourism is a key driver for the local economy and today’s economic impact figures are testament to that.
“Tourism NI’s own research shows the benefits of The Open were widespread. Around 67% of those who attended the Championship extended their stay to visit other parts of the region, where they spent money and experienced our famous Giant Spirit welcome. Furthermore, golf clubs and local businesses reported a positive local economic impact.
“Indeed, while the Championship generated £280 million in combined economic and media benefit, marketing and communication activity undertaken by Tourism NI and Tourism Ireland delivered an additional £12.1 million in PR value. This ground-breaking event will undoubtedly raise our standing on the world stage”.
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