New York loves a winner.
Fresh off their 41st pennant winning year, ticket sales for the New York Yankees in the first quarter jumped 13.9% over 2024, reaching $226.69 million for the year through March 31, according to a bond market disclosure.
In the same Jan. 1-March 31 period last year, the club logged $199 million in ticket and suite revenue. For the full 2024 season, including the playoffs, the Yankees ended up notching record ticket and suite sales of more than $411 million, although probably $30 million of that was refunded or rolled over by ticket holders for playoff games not played while defeating the Royals and Guardians in early playoff rounds. The team played all its home games in the World Series loss to the Dodgers.
“Please note that timing differences can have a significant impact on the comparison of financial data for the period ended March 31, 2025, as compared to the same period in 2024,” the Yankees stated in their ticket sales disclosure. “Opening Day for the 2024 Regular Season was in Q2 2024 and in Q1 for 2025. In addition, the timing of season ticket payment plans was earlier in 2025 as compared to 2024.”
A spokesperson for the club didn’t immediately respond to a request for comment.
While ticket plan payments and home games contribute to the variation—the Yankees had a home series against the Brewers in March, while they didn’t have any March home games the prior season—historic ticket sale patterns suggest the Bronx Bombers are selling better than in past years. In early 2023 the club sold $208.5 million tickets in a period that had some payments and a home game earlier in the year than 2024, according to disclosures.
And for the 2025 season, the Yankees compiled more advance ticket sales entering the calendar year and tallied more tickets in the first three months of this year, than they had for the same periods of the 2024 season. Those 2024 ticket sales were boosted by the late December acquisition of Juan Soto, who left the club as a free agent after last season to join the Mets.
The presence of more premium seating and luxury suites in the current Yankee Stadium has been a boon for the franchise. In the last dozen years of the old Yankee Stadium, the club averaged $129 million in annual ticket sales. In the 16 full seasons at the current stadium, the Yankees have averaged $313 million in ticket revenue, according to data compiled by Sportico.
The Yankees periodically disclose ticket and suite sales revenue because those monies are a backstop source of income guaranteeing the municipal bonds used to construct the existing stadium, which opened in 2009. For that reason, the revenue figures don’t include many other sources of team income, including broadcast, merchandise, concessions and parking revenue.
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