Motor racing has a long tradition as an incubator of technology. AI is the latest example as tech companies flood into the sport as partners, helping teams harness AI to improve performance.
One example is that F1 increasingly uses AI in its TV and online coverage to provide insights and content tailored for fans.
The FIA is also getting in on the act; this week it announced that AI will now help the F1 race officials and play a role in sensitive decisions on matters such track-limits breaches and the analysis of race incidents.
So what impact is AI already having on F1? Where might it get involved in the future? And should there be a limit to how far it goes?
We hear from a panel of industry experts: Rob Smedley, CEO of Smedley Group, former F1 director of data systems and an ex-Ferrari and Williams engineer; Joe Carroll, general manager, telco, media, entertainment, games and sport, Amazon Web Services; and Stephane Timpano, CEO Aspire, which runs the A2RL autonomous racing league, where the AI coders are the stars.
In the studio with James Allen for the latest edition of his JA on F1 Podcast are Autosport’s F1 Business Correspondent Mark Mann-Bryans and Sam Agini from the Financial Times.
Send your comments or questions to: @jamesallenonf1 on X/Twitter or jamesallenonf1@autosport.com.
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