Chicago is finally thawing out after an interminable winter that saw a brutally cold January transition straight to a just as frigid February. While Chicago shows signs of emerging from its long winter slumber pitchers and catchers have already reported to Arizona. There will be Spring Training baseball this week when the Cubs host the White Sox at Sloan Park in Mesa on Friday afternoon.
There’s a familiar cadence to these days as baseball gets every closer. The Cubs’ promotional item schedule dropped yesterday with a number of interesting bobbleheads and alternate jerseys that are sure to fire up fans. We’re getting reports of players in the best shape of their life hitting bombs in batting practice. And the Cubs social media hashtag and marketing slogan for 2026 was unveiled: #This
The Cubs have used a lot of different social media hashtags over the years. You can see all of them for the last decade or so courtesy of Six Point Sports below:
There were fans who seemed enthusiastic about the new slogan, including a well known shirt brand:
However, a lot of fans had questions on social media yesterday as fans frankly asked, what is #this?
Fans from other teams immediately pointed out the potential double-edged sword #this could become:
It wasn’t just fans from other teams, however. You may remember a similar dynamic emerging pretty quickly during the #ThatsCub run in 2017. Cubs Insider recognized this dynamic right away:
There were quite a few criticisms from inside the house:
So what say you, Cubs fans? Vote in the poll and let us know more about what you think of the 2026 slogan #This in the comments.
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