Warriors forward and beverage connoisseur Jimmy Butler has announced plans to open a new permanent location of his coffee company BIGFACE in the Bay Area.
“I’m hoping to open up… a shop here, maybe like February, March, something like that,” Butler told reporters Monday at Warriors Media Day. “I couldn’t be more excited. Y’all come spend y’all’s money.”
The coffee brand originated in the 2020 NBA bubble, where Butler, then with the Miami Heat, served coffee out of his hotel room. BIGFACE opened its first flagship store in Miami in December 2024, which is its sole current permanent location.
“I spend a lot of time doing this coffee thing. I go and I visit these farms and I get to pick ‘em myself. I know the profiles at which I roast my coffee,” Butler said. “There’s a story behind every single coffee that I’ve ever had that I have done this summer, the collabs that I’ve done, and I enjoy it. I study it. That’s what I geek out on.”
Butler’s coffee brand has seen success in recent temporary pop-ups. In July, BIGFACE coffee brought a temporary location to San Francisco’s Mission District, drawing a crowd of coffee lovers to the corner of 22nd and Valencia.
For the Warriors forward, his coffee endeavors allow him to live as more than just a basketball star.
“I love coffee. It’s a way for me to humanize myself. I get to go sit in local coffee shops, and I don’t have to be a Golden State Warriors player, even though that is absolutely amazing. I just get to be a coffee lover,” Butler said. “Like I get to be a little more of a human.”
After being acquired at the 2025 NBA trade deadline in February, Butler now enters his first full season with the Warriors. He hopes to establish himself not only as a big part of the Bay’s basketball team, but as a big part of its coffee scene as well.
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