Sweet dreams are made of teams – Airtasker and Racing Bulls highlighting unsung heroes

Tim Fung loves Formula 1, he considers the job of measuring the distance between a car’s front wing as “badass” and, through Airtasker’s new partnership with Racing Bulls, the Australian is setting out to shine a light on the stories less told within the championship.

The online marketplace connects people who need tasks completed with those who can fulfil them and has entered F1 for the first time ahead of the 2025 season and with a different outlook on what they want to achieve in the series.

Its ‘Team Behind the Dream’ program will see different members of the Racing Bulls squad highlighted, showing just how many unsung heroes it takes to make a modern F1 team tick.

For Airtasker CEO Fung, the idea first started germinating as he enjoyed time in the Marina Bay paddock at last year’s Singapore Grand Prix.

“It has been a wild ride from there to now,” he told Autosport Business. “There was a guy who was measuring parts of the car using a LiDAR detector. I was like, ‘that is freaking awesome!’

“That is people doing jobs at like the highest level and we saw this incredible storytelling opportunity around all these people doing these jobs.

“The guy who’s doing the measuring of the front wing using a LiDAR machine. I mean, how badass is that? That it matters that much to get that right. That there’s a guy who has that task and it needs to be done for hours on a race weekend.

“We wanted to show those stories and, talking to the VCARB, we really genuinely saw the magic. It wasn’t like a marketing strategy.

“It was more that it is just the right fit. The people are amazing. The economics of the deal make sense for us.”

Chief garage technician Renzo Milanello, Edward Hewitt – Racing Bulls’ assistant team coordinator – and partnerships team and executive assistant Danni Culff are the first trio to receive the Airtasker treatment as part of the initiative.

The company relies on community and so set about building brand awareness, striking deals with Channel 4 in the UK as well as iHeartMedia and Sinclair Broadcast Group in the United States.

But Fung was not ready to start ploughing cash into celebrity endorsements, instead ultimately settling on a first foray into F1 for Airtasker.

“We started looking at celebrities and other people who could be our spokesperson,” he said. “As we’re talking to these agents, we’re just felt that a lot of these deals that you do with celebrities, first of all, it’s super, super expensive – a couple of Instagram posts cost you a million dollars.

“But then we ended up at the Singapore Grand Prix and I was talking to the Red Bull team and watching people in the paddock scrubbing tyres, moving the HVAC units around and it clicked.

“I found that when you do cool, creative brand stuff, you don’t need to have strategies – some of these jobs probably only exist in the world of Formula 1 and not many people know about them, they have cool stories that embody the team behind the dream.

“It is exciting for sure. We have a go-getter spirit and, while it is a team really going places, Red Bulls definitely has that spirit of an underdog team – we love that and couldn’t think of anyone who fits in better with us.”