SNOOP DOGG has appeared in Swansea City’s new kit launch and looks set for an even bigger role with the club.
The 53-year-old rapper was the surprise face of the Swans’ 2025-26 home shirt campaign on social media.
In a short video, Snoop said: “Hail to Wales and to Swansea City. It’s your boy big Snoop Dogg.
“Coming to a hood near you. Oh yeah, these are the new jerseys.”
Swansea’s American owners have now suggested the link-up with the Drop It Like It’s Hot star may not end with just the kit campaign.
A club statement read: “We appreciate the considerable interest and enthusiasm generated by Snoop Dogg’s appearance in a Swansea City shirt.
“While we are not in a position to share specifics with you all just yet, we will be able to provide more details soon and we’re excited about what’s to come.”
Snoop posted about the kit online to his followers, who total more than 100million.
The Swans have already made headlines this year with now-former Real Madrid star Luka Modric becoming a co-owner in April.
Their US-based ownership group, led by Brett Cravatt and Jason Cohen, have made no secret of their ambition to grow the club’s brand internationally as they push for success on the pitch.
The Swans finished 11th in the Championship last season but they would have been comforted by the relegation of rivals Cardiff City, who finished bottom of the Championship.
They will now hope that the off-field investment can lead to a return to the Premier League after a seven-year absence.
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