Robert Morris wants to be a viral basketball program in 2026-27.

The small suburban Pittsburgh college has had success on its own merits in recent years after a transition from the Northeast Conference to the Horizon League in 2020-21. The Colonials reached the NCAA tournament as a No. 15 seed in 2024-25 and won over 20 games last year while just missing out on a return to the Big Dance.

Now they’re working with local creator Cullen Honohan on a first-of-its-kind jersey patch partnership in which the primary exchange isn’t money, but exposure. Both to fans and potential recruits.

More college sports: Matt Campbell’s first big move at Penn State…

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