Playing its cards right – Red Bull extends partnership with Visa

Visa has furthered its partnership with the Red Bull stable, as its ‘Infinite’ branding is debuting on the cars of Max Verstappen and Yuki Tsunoda at the Formula 1 Monaco Grand Prix.

Already the title sponsor of sister team Racing Bulls, Visa has now extended its deal with Red Bull that will see its ‘Infinite’ product – which offers worldwide experiences to cardholders – displayed on the driver polos and car halos in Monte Carlo and other races across the year.

Visa logos will be positioned on the front wings of the cars, too, bringing the brand even closer to Red Bull.

From 2024, Visa Cash App has been the partner of the latest iteration of Racing Bulls, as well as backing the F1 Academy team, and Red Bull team principal Christian Horner is pleased to have furthered the partnership.

“Visa has been a fantastic team partner, and we are thrilled to continue our valued partnership in an enhanced capacity from Monaco onwards,” he said.

“We are proud of the long-term and trusted partner relationships that we’ve built with some of the world’s largest brands that have become part of our loyal family of partners.

“This increased commitment further shows the trust in the culture and performance that Oracle Red Bull Racing is producing both on and off the track. It will be great to see the Visa front wing branding roll out in Monaco for the first time and continue throughout the season.”

Visa Infinite becomes the latest brand to join Red Bull in recent times, with the likes of Neat, Ava Trade, Maui Jim, Gate.io and 1Password also partnering with the six-time F1 constructors’ champions.

Mark Nelson, Global Head of Consumer Products at Visa, said: “Visa Infinite offers some of the best-in-class experiences for people around the world.

“Showcasing our Infinite brand with Oracle Red Bull Racing at the most prestigious race on the Formula 1 calendar is just the beginning of how we’re combining the power of our unrivalled brand partnerships with our premium products to unlock once-in-a-lifetime experiences for consumers.”