Pirelli wins Autosport’s Pioneering and Innovation Award

Pirelli has won the Pioneering and Innovation Award at the 2025 Autosport Awards after introducing FSC-certified tyres into Formula 1 for the first time.

All of the tyres supplied in the championship – a total of 8,016 to teams last year – were stamped with the FSC-certified logo, meaning every single circle of rubber met with the Forest Stewardship Council’s strict standards for sustainable forestry.

F2, F3 and F1 Academy tyres also qualify for the FSC branding, with freight and recyclability also high up on Pirelli’s list of priorities when it comes to being more efficient.

Once produced, the tyres are shipped – rather than flown – to as many rounds on the F1 calendar as possible and, after a race weekend, the tyres are used to make secondary raw materials.

Google Cloud’s record-breaking AI hackathon event with Formula E, the 25th year of STEM Racing, supported by F1 and the WMG, University of Warwick’s sewage-fuelled race car were also on the shortlist.

President of Motorsport business, James Allen, chaired the judging for the three business categories at the Autosport Awards – with Sam Agini, sports business correspondent at the Financial Times, Kate Beavan, former director of F1 hospitality, Mark Mann-Bryans, Autosport’s F1 business correspondent, Matthew Marsh, motorsport sponsorship and marketing specialist and Gerard Neveu, former CEO of the World Endurance Championship making up the expert panel.

To find out who our other Award winners are, go to autosport.com/awards