Peroni Nastro Azzurro 0.0% and Scuderia Ferrari named Autosport’s Brand Partnership of the Year

Peroni and Ferrari will be toasting their victory after being named Brand Partnership of the Year at the 2025 Autosport Awards.

After a record number of entries, it was the activation used to mark the start of a new partnership between Peroni Nastro Azzurro 0.0% and the Scuderia, designed to be a ‘Super Bowl-esque’ moment which ran before the start of the 2024 season.

The 60-second ‘heist movie’ starred then-Ferrari driver line-up of Charles Leclerc and Carlos Sainz as well as team principal Fred Vasseur, while Peroni also took the unprecedented step to rebrand 2024 bottles of ‘Tifosi Nastro Azzurro 0.0%’.

After being among the unprecedented number of entries, Peroni’s entry was shortlisted alongside Michelob ULTRA’s ‘Lap of Legends’ AI race alongside Williams Racing, Saudia utilising their partnerships with both Formula E and Newcastle United in their ‘Secret Driver’ marketing and Visa and Cash App’s ‘VCARB wash’ and ‘Chameleon Car’ livery at the Formula 1 Miami Grand Prix.

The result of the winning entry saw an audience reach of 2.1 billion and record commercial results for Peroni Nastro Azzurro 0.0%, with the cinematic film earning over 20 million views.

President of Motorsport business, James Allen, chaired the judging for the three business categories at the Autosport Awards – with Sam Agini, sports business correspondent at the Financial Times, Kate Beavan, former director of F1 hospitality, Mark Mann-Bryans, Autosport’s F1 business correspondent, Matthew Marsh, motorsport sponsorship and marketing specialist and Gerard Neveu, former CEO of the World Endurance Championship making up the expert panel.

To find out who our other Award winners are, go to autosport.com/awards