NETFLIX has agreed a historic deal to broadcast the next Women’s World Cup in the United States.
The global streaming giant has also been granted the rights to the 2031 tournament.
An official statement from FIFA read: “The historic deal will provide US-based fans with unparalleled access to every match live and to immersive coverage, including star-studded studio shows in what is set to be an unprecedented celebration of the women’s game.”
Major tournaments such as the World Cup are traditionally broadcast on free-to-air public networks in order to maximise audience reach.
However, FIFA president Gianni Infantino previously criticised broadcasters – especially in Europe – for undervaluing the right to broadcast the 2023 Women’s World Cup.
On Friday, Infantino said: “This agreement sends a strong message about the real value of the FIFA Women’s World Cup and the global women’s game.”
FIFA will likely use the Netflix deal to drive talks with European broadcasters.
ITV and the BBC have shared the rights to the tournament in recent years.
Meanwhile, FOX broadcast the World Cup across the US last year.
The 2027 tournament will take place in Brazil from June to July and is set to involve 32 teams.
Spain are the reigning champions, having defeated England in the 2023 final.
Netflix dipped into live sports last month by showcasing the blockbuster boxing bout between YouTuber Jake Paul and heavyweight legend Mike Tyson at the AT&T Stadium in Texas.
The streaming service is also set to broadcast live NFL games on Christmas day.
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