Nasdaq teams up with Mercedes ahead of Miami GP

The Mercedes Formula 1 squad has announced a multi-year partnership with financial market powerhouse Nasdaq.

The agreement will begin at this weekend’s Miami Grand Prix, where Nasdaq will have its brand included alongside other Mercedes partners – a third of which are companies listed on Nasdaq’s exchange.

“We’re excited to welcome Nasdaq, a global leader in financial technology, to the Mercedes-AMG Petronas F1 Team partner family,” said Mercedes boss Toto Wolff.

“Partnerships are most powerful when they’re built on shared values. Nasdaq is a partner that not only understands the importance of cutting-edge technology but also embraces our commitment to continuous growth and resilience.”

As part of the deal, Mercedes pit wall canopy and engineers’ station will carry the Nasdaq logo for the first time across the race weekend in Miami.

“Our partnership with the Mercedes-AMG Petronas F1 Team embodies our shared passion for technology and performance, as well as our deep commitment to building the most competitive teams in the world,” said Nasdaq CEO and chair Adena Friedman.

“Together we will accelerate growth for our respective organisations while we create exceptional experiences for fans of the sport.”

Part of Nasdaq’s decision to partner with Mercedes was opening the door to the global fanbase of F1.

It also presents the chance for Mercedes to tap into Nasdaq’s MarketSite – home of the bell ceremonies and the “video tower”.

“As part of the partnership, Nasdaq and the Mercedes-AMG Petronas F1 Team will collaborate on storytelling and experiences at the intersection of business, technology, and sports, underscoring the strong alignment between the brands and their audiences,” added Mercedes chief commercial officer Richard Sanders.

“From pioneering technologies to forging strategic alliances with forward-thinking brands, we’re looking forward to collaborating with Nasdaq to benefit our fans, our partners, and our team.”