The announcement could not have been more unfortunately timed. On the morning after the Dodgers had been swept by the Angels and fallen out of first place in the National League West for the first time in 108 days, the email to media members started this way: “Ever wonder how a player like Mookie Betts gets in the zone for the MLB Postseason?”
This is not on Betts, not at all. He is simply the front man for a campaign in which Corona Beer and its advertising partners had pre-timed an otherwise harmless press release for 6 a.m. PT Thursday. The headline on the press release: “Corona Teams Up with Mookie Betts to Bring the Beach to the Ballpark Through a First-of-its-Kind Soundtrack for the MLB Postseason.”
One of the keys to Betts’ success: an even keel that sometimes frustrates fans who want every player on their team to be as visibly frustrated as they are. In the aftermath of the Angels’ sweep, this is what Betts said Wednesday night: “It is what it is. Can’t change it right now.”
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The promotional photo distributed with the press release shows Betts relaxing on a beach towel, next to home plate, headphones on. The soundtrack “fuses the iconic sounds of the ballpark with the relaxing vibe of the beach.”
Betts helped to pick seven minutes and 54 seconds of “home run blasts, in-stadium crowd waves and announcer calls from his most memorable postseason moments … combined with ambient ocean breezes and crashing waves.”
You can hear the soundtrack here. From the press release: “The entire mix is tuned at 432hz — a frequency commonly associated with enhanced clarity.”
“As a player, you need to be in the right head space to show up when the lights are brightest,” Betts said in the press release. “I worked with Corona to make sure this soundtrack accurately captures the energy of the postseason and channels that into something both the guys in the dugout and fans can use to prepare for the season’s biggest upcoming moments.”
In last year’s postseason, Betts batted .290, hitting four home runs and scoring 14 runs in 16 games. After the World Series, on an episode of his podcast, he and several teammates broke down the Dodgers’ championship run, including a discussion of the New York Yankees’ fundamental flaws in the World Series.
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This story originally appeared in Los Angeles Times.
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