Manny Pacquiao has done almost everything a fighter can do. Eight divisions. Twelve world titles. Hall of Fame honors. Now, at 46, the man who tore through legends is stepping into a different kind of fight: running his own U.S.-based promotion. His new venture, Manny Pacquiao Promotions, officially launches with the goal of shaping tomorrow’s stars and putting on shows that feel alive again.
“It is an honor to bring Manny Pacquiao Promotions to the U.S.,” Pacquiao said. “Some of my most unforgettable moments happened inside American rings. Now, I want to help create those same moments for today’s fighters.”
Pacquiao has spent the last decade juggling politics in the Philippines and global ambassadorship for boxing. Now he’s returning to the sport’s core — talent, risk, and big nights — with a team that knows how to move the pieces.
Pacquiao Builds a Powerhouse Team Behind the Scenes
Pacquiao’s longtime right-hand man Sean Gibbons will serve as president. Gibbons has guided more than 50 world champions and steered fighters like Isaac “Pitbull” Cruz into world-title spots. “MPP is committed to becoming the world’s leading boxing promotional company,” Gibbons said. “We’re creating a new standard in fight promotion — and it all starts now.”
Hollywood executive Tony Cohen is coming in as CFO and VP, handling the business side and new media plays. “We’re building more than just a promotion,” Cohen said. “We’re building an empire.” He’s already lining up casino and arena partners across the U.S. and developing an independent pay-per-view platform to give fighters more control and fans a better deal.
Aggressive Expansion and Big Fights Already in Motion
Lead matchmaker Brendan Gibbons is tasked with scouting talent and putting together fight cards across the U.S. and abroad. “We’ve only just launched in August 2025, and we already have two world title fights and an amazing fight scheduled for November,” Cohen said.
MPP is moving quickly — signing prospects, hunting big names, and planning major events for 2026. Sponsorships and media partnerships are now in play, signaling that Pacquiao wants to compete with boxing’s biggest players, not just exist alongside them.
Pacquiao’s not just lending his name — this is a real move. He’s got Sean Gibbons, one of the sharpest dealmakers in the game, and Tony Cohen bringing in the money and media. If the PPV platform idea takes off, it could be a fresh play against the same old networks. Pacquiao knows the grind from the fighter’s side, and that’s rare at the top of promotion.
The question is simple: can Pacquiao’s crew lure enough talent and secure the right broadcast deals fast enough to matter in a crowded market? Boxing’s promotion scene isn’t friendly. But if anyone can fight his way in, it’s the guy who once beat De La Hoya, Cotto, and Thurman while smiling.
Last Updated on 10/01/2025
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