MANCHESTER UNITED can expect to bank over £175million from a 10-year sponsorship deal on the new Old Trafford, according to fresh industry research.
United’s proposed 100,000 capacity ‘New Trafford’ could unlock the mega millions from a long-term naming rights agreement.
The club’s stadium naming rights are worth £15million a year – the most valuable in English football – ahead of Wembley and Arsenal’s Emirates stadium, both valued at £12.5million a year.
The figures were revealed in The Sponsor’s European Stadium Naming Rights Fair Market Value Report.
It said: “The valuation reflects the scale of the redevelopment, projected capacity, modern infrastructure, Manchester United’s global fanbase and the international reach of the Premier League.“
Should the club maintain its current sporting profile and increase global exposure through regular participation in the Uefa Champions League, the long-term value of a naming rights partnership could exceed £175million.
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Arsenal signed a 15-year stadium sponsorship deal with Emirates worth £150million, which runs to 2028.
The report found that Tottenham’s stadium naming value is £11million-a-year – less than half the value former Spurs chairman Daniel Levy placed on a naming rights deal.
Levy was heavily criticised for his failure to secure naming rights for the north London ground after valuing a stadium deal at £25million a year.
Real Madrid’s Santiago Bernabeu stadium was crowned Europe’s most valuable stadium naming rights asset, valued at £18.5million-a-year.
Speaking in 2025, United minority owner Sir Jim Ratcliffe said of the stadium plans: “I’ve had a long conversation here with people about it’s all about the atmosphere that we can generate in the stadium, the noise, the intimidation.
“You know, that rawness that you get in a great stadium and there’s absolutely no reason, in my view, why we can’t achieve that.
“If you look at West Ham, they play in a stadium where you’ve got a running track around the edge of the pitch, so you know, they’re 20 metres from the edge of the pitch.
“We want the fans to be five metres from the edge of the pitch.
“And then we want, within obviously the legal constraints of design, we want a stadium that’s relatively vertical and people are close in on the pitch.
“And I think, yeah, we will replicate the atmosphere that we’ve got at Old Trafford today. We will.”
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