PLATFORM Golf has unveiled internationally renowned golf instructor Claude Harmon III as the brand’s newest ambassador.
The Florida-based coach will officially promote PLATFORM’s cutting-edge technology, which elevates golf simulation to new heights of realism by allowing players to make a real putt on a tilting green or practice approach shots from uneven lies.
Following the footsteps of his grandfather Claude Harmon and father Claude “Butch” Harmon Jnr, Harmon III holds the position of director of instruction at Butch Harmon Floridian and was ranked fifth in Golf Digest’s list of the best teachers in America for 2024-25.
One of the most sought-after coaches working today, Harmon counts Major champions Darren Clarke, Ernie Els, Trevor Immelman, Dustin Johnson, Brooks Koepka, Adam Scott, Yani Tsang, Jimmy Walker and Bubba Watson among his past and present students.
Able to integrate in real time with the biggest and best names in golf simulator technology, PLATFORM’s patented and groundbreaking surfaces can be meticulously controlled by the user to accurately recreate almost any situation encountered on a real course.
PLATFORM GOLF TEAM
Harmon is the latest in a series of highly regarded coaches to give PLATFORM the seal of approval; legendary PGA coaches Brad Faxon and Stephen Sweeney were heavily involved in the development of the brand’s patented TrueSlope™ technology.
Harmon said: “We’re always looking for innovative ways to make the golf teaching experience better, and PLATFORM have developed something very special with their technology.
“These platforms allow us, as coaches, to teach situations that couldn’t usually be replicated away from the golf course – skills like putting on real greens and shooting from uneven lies. It’s a game changer no matter the ability level of golfer using it.”
Thomas Hackett, co-founder and CEO of PLATFORM Golf, said: “It is so important to us that the world’s truly elite coaches like Claude believe in what PLATFORM do, and that – like us – they see it as a valuable tool for coaching everyone from total beginners to Major champions.”
Learn more at: www.platformgolf.com
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