There are easier (and less surreal) ways to fulfill an NBA dream than the Jose Alvarado route.
Go undrafted and fight your way onto a roster. Develop a reputation as a defensive menace on the court. Spend four and a half seasons in NOLA. Get traded home to New York mid-season. Help your favorite team from childhood win their first championship in more than half a century. Then parade through the streets of the city where you grew up with a few million people screaming at you.
Alvarado sat down with SLAM during his cover shoot for KICKS 29, and the conversation naturally circled back to the improbable route that brought the Brooklyn native here.
Asked to choose one word for the Knicks’ championship run, Alvarado answered: “Believe. That’s one thing you got to do is believe the way we did it.”
That was especially true in Game Four of the Finals, when New York fell 29 points behind San Antonio and somehow dragged itself all the way back, aided by significant contributions from Alvarado. He said his focus during the comeback was simple: “It was more not really overthinking—like, what can I do to make us win the game regardless if it’s making shots or not.”
The championship would have been a massive achievement anywhere. Winning it in New York meant even more for Jose, who grew up in Brooklyn before playing at Georgia Tech and eventually joining the Pelicans.
Pondering Jose’s experience, there is always something weird about getting a desperately wanted thing. For years, the dream existed at a distance, beyond the next practice, the next contract, the doubt expressed by others about your size or talent. Then one afternoon, you’re dancing on a float in Manhattan as an NBA champion with your hometown passing by, block by block.
“I almost cried on the float because . . . obviously going through the city that I was raised . . . I know a lot of people that’s in the crowd,” Alvarado told SLAM.
That’s the part of winning a championship nobody can really prepare for, that transition point when the dream stops being something you’re chasing and becomes something that has happened to you. Sounds surreal. And not to get all Jean-Paul Sartre about it all, but it’s natural to wonder: what’s next?
The answer: Your own sneaker and a new contract with the Knicks, naturally. After declining his $4.5 million player option this summer, Alvarado agreed to a new three-year deal with the Knicks worth roughly $14.4 million, with $12 million guaranteed.
Furthermore, Jose recently signed with the streetball brand AND1 and showed off his personalized player-exclusive shoes during the SLAM shoot. The partnership makes sense. Few NBA players have built an identity more closely connected to playground basketball’s particular mixture of hustle, swagger, annoyance, and joy. Thus, the SLAM team drove Alvarado back to an outdoor New York court, a familiar environment to the 28-year-old who is currently playing for Puerto Rico in FIFA’s Basketball World Cup qualifiers.
In March, I spoke to Jose over Zoom. He was connecting from a hotel room in Utah, grinding out NBA life on the road, still getting acclimated to his new team. What struck me in the conversation was how completely disruptive a mid-season trade is on a player with a young family.
“People don’t understand,” Alvarado told me. “You think, ‘They’ve got millions,’ and don’t get me wrong, the financial security is great. But one day you’re comfortable in your forever home, and overnight you have to go to a different city, leaving your wife and kids behind.”
He explained that even a month after the trade, he hadn’t yet been able to return home to his family in New Orleans. It became clear how much these players—and their families—must sacrifice for an NBA career.
And Jose is not slowing down. Despite the ring, a new contract, and his face on a SLAM cover, Alvarado doesn’t sound particularly interested in staying comfortable.
“The only way to stay in the NBA, or to be in a conversation where I want to be, with my goal, is [I] definitely got to have a chip on my shoulder, no matter what,” he told SLAM.
That chip is mighty durable. Going undrafted didn’t remove it; making an NBA team didn’t shake it; becoming an established rotation player didn’t loosen it; and neither did coming home, getting paid, or getting to pose for glamour shots with the Larry O’Brien trophy.
Asked how he eventually wants people to remember him, Jose went right back to the beginning. “I want them to remember that there was a lot of people that said no to this kid. There was a lot of doubts . . . just remember the doubts and how I overcame all that.”
I can think of worse epitaphs for a basketball career. Congrats, Jose. Knicks in five.
Alvarado’s AND1 gear is available through AND1 here.
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