Hot Wheels unveils car models as part of wider F1 collection

It is almost car launch season for the 2025 Formula 1 campaign and Mattel has got there first by launching its Hot Wheels collection – with eight teams given the 1:64 scale treatment.

A deal with Mattel – the owners of Hot Wheels – was announced last October alongside a limited edition die-cast F1-branded car, but now the first range as part of that agreement has been revealed.

The collection will launch throughout the 2025 season, with all teams other than Ferrari and Aston Martin represented.

There will also be premium collectors’ items released, as well as an F1 track and play set. The 1:64 models that have been revealed are built to race on the track sets, with an F1 Sprint Circuit and F1 Sprint Race track new to the collection.

The premium models will be made of metal and are closer replicas of the cars seen on F1 circuits around the world, including Pirelli tyres and driver numbers.

“It’s fantastic to see the Hot Wheels Formula 1 collection begin to hit the shelves around the world,” Formula 1 chief commercial officer, Emily Prazer, said.

“We want to drive our fans’ passion for racing, and these superbly and intricately designed cars will allow them to experience the drama and excitement of Formula 1 in the palm of their hands at home.”

Hot Wheels F1 partnership

Photo by: Liberty Media

As part of the agreement, Mattel will also have a presence at numerous F1 races in 2025 with special activations and retail opportunities for fans at the circuit.

“The spirited response from fans around the world following our Hot Wheels and Formula 1 announcement has been thrilling,” said Roberto Stanichi, executive vice president of Hot Wheels.

“The next phase of the partnership is all about giving fans the products and experiences that bring the worlds of Hot Wheels and F1 together in a way that has never been done before, and we’re just getting started.”

Autosport understands Ferrari and Aston Martin are not included in the collection due to ongoing agreements the two teams have with other model car manufacturers.

Diecast models have long been a favourite of F1 collectors, but the Hot Wheels deal will also aim to attract the increasing number of young fans who would want to play with the scaled down replica of their favourite driver’s car.

The collection is listed as available for pre-order via the Mattel website with each car costing $8.