Going for broke – AvaTrade secures fresh F1 link with Red Bull

Online broker AvaTrade has signed a multi-year agreement to become a team partner of Red Bull – including support for its academy programme.

Having previously been a partner of Aston Martin, AvaTrade will be exclusive sponsors of Red Bull from 2025 onwards, with their branding present on the cars of Max Verstappen and Sergio Perez at this weekend’s season-ending Abu Dhabi Grand Prix.

Next year, the logo will also appear of team kit and driver suits in what is the largest deal AvaTrade has struck in Formula 1.

“Everyone at Oracle Red Bull Racing is excited to be welcoming AvaTrade to the Red Bull family and to see them proudly displayed on the RB20 in Abu Dhabi as we celebrate the end of the 2024 season,” said Red Bull team principal Christian Horner.

“This is a unique partnership that has combined our shared values of maximising potential and achieving success – whilst pushing the limits.”

The collaboration also extends into Red Bull’s F1 Academy commitments and will also see AvaTrade become the title sponsor of the team’s official podcast.

“The partnership expanding to F1 Academy and ‘Talking Bull’ shows the commitment and amazing working relationship that the team already has with AvaTrade, and shows the depth of the world of Red Bull and exciting opportunities in F1. We look forward to reaching new heights together in 2025 and beyond,” added Horner.

For AvaTrade, the deal will help promote their brand in key markets such as the Middle East as the company CEO, Daire Ferguson, explained the reasoning behind the partnership.

“Oracle Red Bull Racing’s commitment to innovation and excellence aligns seamlessly with our own mission at AvaTrade. Its dominance in Formula 1 reflects the precision and focus we deliver to our traders every day,” he said.

“As a world-leading broker specialising in Futures, Options & CFDs and providing access to global markets, AvaTrade’s innovation equips traders to push boundaries just as Oracle Red Bull Racing does on the track. Together, we’re breaking new ground and opening doors for race fans and traders alike to experience the extraordinary.”

Aston Martin’s deal with AvaTrade was extended last year but will not continue into 2025 as a result of the new Red Bull agreement.