Charlotte Tilbury to fund female karting as F1 Academy deal is extended

Charlotte Tilbury will remain an F1 Academy partner for 2025 and the beauty brand has also committed to supporting free karting sessions as well as launching a scholarship – both with the aim of driving up female participation in motorsport.

To mark International Women’s Day on 8 March, all sales of the brand’s Airbrush Flawless Setting Spray 100ml bottles sold on its official website will go directly towards funding sessions with the Girls Karting Academy at 10 venues across the United Kingdom.

The Girls Karting Academy is part of Motorsport UK and through it, Charlotte Tilbury is also funding an eponymous scholarship that will support the participation of one female racer in a full Club 100 Karting Championship season next year.

“I am so proud to have been the first female founder and the first beauty brand to sponsor F1 Academy and support its incredible, fearless female drivers,” said Charlotte Tilbury, who founded the company in her name.

“In 2025 we are taking this groundbreaking partnership to the next level with a brand-new season of racing. This partnership celebrates the strength, determination and undeniable talent of the next generation of female drivers.

“With this partnership, we will use our global platform to celebrate and amplify this new generation of inspiring young female drivers, opening up the traditionally male-dominated world of motorsport to even more talented young women.”

One such young woman is Chloe Chong – who at 17 became the youngest ever driver in F1 Academy when she raced in 2023. She will now drive the Charlotte Tilbury-operated Rodin car for the 2025 campaign.

“We are very proud to continue our hugely impactful partnership with Charlotte Tilbury,” said F1 Academy managing director Susie Wolff.

“Charlotte’s mission to empower and inspire everyone to unlock their inner confidence and make their dreams a reality aligns so strongly with our beliefs at F1 Academy.

“To quote Charlotte, ‘in motorsport, you have to dare to dream it, dare to believe it and dare to do it’.”

Chong, who represented JHR Developments in the British F4 Championship last year, will make her F1 Academy return for the season-opener in China on 22 March.

“I’m super happy to be making a return to F1 Academy this season and to be representing Charlotte Tilbury,” she said.

“When I was first introduced to the brand, I instantly felt at home with their ethos of championing the magic of confidence and big dreams in order to achieve goals. I truly believe in setting myself up for success; so joining the Charlotte Tilbury family feels just like that.

“Their brand story is beyond inspiring, and it’s something I would like to replicate on track. I am grateful for their support in my career, and I can’t wait to shoot for the stars wearing their colours in the year ahead.”