The six-time DP World Tour winner is regarded as one of the game’s most colourful and charismatic characters, and will exclusively showcase Callaway Legacy on Tour, launching March 2025.
Callaway Legacy, which debuts a striking new ‘groovy’ Callaway moniker, transcends high-end lifestyle and golf, and was created by design experts within the company’s Miami-based fashion team.
This 2025 collection, as part of the wider Callaway Apparel brand portfolio, will be available in a select number of retail stockists this year, with the brand making preparations towards growth and expansion of this line in 2026.
MARCEL ON JOINING CALLAWAY APPAREL
Helen Willsmer, Brand Director EMEA, at Callaway Apparel, commented: “Marcel is hugely enthusiastic and his energy is completely aligned with our own values which are fuelled by a passion for style, technical innovation and year-round performance.
We are proud to welcome him to the Callaway Apparel team, and have him validating Callaway Legacy across the professional game.”
Marcel turned professional in 2000 and his first win on the DP World Tour came at the 2004 Dunhill Championship.
He then picked up his second win in 2012 at the Alstom Open de France, followed by the Trophée Hassan II in Morocco and the BMW Masters in 2014.
He made his milestone 500th DP World Tour start at the 2023 Singapore Classic and two weeks later returned to the winner’s circle as he triumphed at the Hero Indian Open.
His winning form continued last season when he claimed his sixth DP World Tour title at the 2024 Italian Open.
On joining the Callaway Apparel family, Marcel added: “Callaway is family to me. I’ve enjoyed some of my biggest career moments playing Callaway equipment, and to now be backed by the apparel brand, and launching Callaway Legacy, is fantastic.
Style and fashion have always been very important to me, on and off the golf course, and the new Callaway Legacy product line is really special.”
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