Coach Bernie Davis says that all promoter Eddie Hearn has to build Jaron ‘Boots’ Ennis is to use Terence Crawford’s name as a promotional tool. Ennis (35-0, 31 KOs) hasn’t beaten anyone, and when he had the chance to fight Crawford, he chose not to.
Crawford’s Name Used as Marketing Fuel
Davis notes that ‘Boots’ has done nothing in his career to become the star that he needs to be because he’s turned down the biggest fights offered to him. So, all his Matchroom promoter, Hearn, has to do is pump him up artificially by name-dropping Bud Crawford. That’s not how you do it if you’re a real one.
“That’s all they have to hang their hat on is Crawford,” said trainer Bernie Davis to MillCity Boxing about promoter Eddie Hearn only having Terence Crawford’s name to use to try and build Jaron ‘Boots’ Ennis’ popularity because he hasn’t done anything in his career.
A Manufactured Star, Not a Made One
What Davis is saying sounds 100%. Hearn doesn’t have anything to promote Ennis with other than to use Crawford’s name for clout-chasing purposes. There’s nothing on ‘Boots’ empty resume to turn him into a star, and he’s about to turn 29.
“I had to let him know I’m not playing. I had to make a statement. If it had went longer then what it went, they would have had something to say,” said Jaron ‘Boots’ Ennis to YSM Sports Media, reflecting on his win over Uisma Lima.
Fans are laughing at how Ennis has been bragging about his empty win over Lima, which was a valueless victory. No one had heard of this fighter, and he looked like someone brought in to make ‘Boots’ appear better than he actually is. For Ennis to be boasting about the victory shows how much of an underachiever he is.
“They can’t say nothing. I got him out in the first round. I called everybody out. The ball is in their court. I did my part,” said Ennis.
Middleweight Move Could Save His Career
If ‘Boots’ moved up to middleweight, where he should have already been in the first place, he wouldn’t have to call out anyone. He’d have plenty of top fighters in that weight class who would want to fight him. But after 154, he’s not going to get the fights that he wants unless Hearn overpays his opponents. He’s not going to do that.
Written by Ken Woods, Ringside Boxing Analyst covering world title fights since 2018.
Last Updated on 10/15/2025
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