New York, NY — 10 September 2025 — Autosport Business Exchange (ABX) New York will be held in New York City on 15 October, taking place at the Classic Car Club in Manhattan on the eve of the United States Grand Prix. This will be the third time the Autosport Business Exchange has been held this year, with previous editions taking place in London and Monaco.
ABX NYC will bring together people from the F1 pitwall all the way to Silicon Valley in a forum moderated by respected experts, all with an eye towards the promising future of auto racing in the United States.
As the first Autosport Business Exchange to be held in the USA and immediately preceding the Austin race weekend, it will focus on highlighting the ‘Rise of Racing in America’ as the motorsports world further expands its footprint on US soil.
“Autosport Business Exchange has quickly become the premier global forum for the business of racing,” said Werner Brell, CEO of Motorsport Network. “We are seeing surging fan growth, significant capital investment, and incredible innovation across the ecosystem. From pop-culture breakthroughs, to exploding asset valuations, to brands recognising the opportunity to monetise fandom — racing is proving its high value in the marketplace.”
A distinguished guest list
Tim Cook and Eddy Cue at the World Premiere of F1 The Movie
Photo by: Getty Images
The event will have quite the line-up of attendees, bringing them together to serve the greater needs of the motorsports world. ABX NYC will feature Eddy Cue, the Vice President of Services for Apple. Reporting directly to CEO Tim Cook, he oversees everything from Apple Music, Apple News, Apple Podcasts and Apple TV+. He has worked with the tech giant for 36 years, and was one of the key minds behind the original iTunes Store, as well as the App Store.
Apple has had a unique role in the motorsports world this year, as they were behind F1: The Movie starring Brad Pitt. The thrilling film was a box office hit and helped to foster new interest in the motorsports world, even highlighting IMSA and the Rolex 24 Hours at Daytona with a spectacular opening scene.
Other esteemed guests include headline speaker Toto Wolff, Team Principal and CEO of the Mercedes-AMG Petronas F1 Team, as well as Dan Towriss, the CEO of the newly established Cadillac F1 Team and a central figure in carving a pathway to Europe for IndyCar star Colton Herta.
The list of guests also includes Dan Rossomondo, who works as the Chief Commercial Officer for Dorna Sports in MotoGP. NASCAR will be represented as well via Tim Clark, the Senior Vice President and Chief Digital Officer of America’s most-watched form of racing. Clark oversees NASCAR’s digital landscape and heads the organisation’s fan data strategy, driving growth through ever-evolving methods.
Tyler Epp, F1’s Miami Grand Prix president and mastermind behind the popular street race, will be present at ABX NYC. He was awarded the coveted Promoter of the Year title for his work in developing the Miami race, which set records for F1’s viewership inside the United States.
Huddle Up founder, Joe Pompliano, will be a moderator at the event, with additional panelists and moderators to be announced at a later date. The Autosport Business Exchange is a unique opportunity for these forward-thinking minds to get together and hold conversations that will only help further foster the future of motorsports, motivating everyone from investors and brands to race teams and industry leaders. With a focus on innovation within an ever-evolving fandom, this exchange of ideas and lively discussions will examine motorsports through a new lens.
The Rise of Racing in America
Charles Leclerc, Ferrari SF-24
Photo by: Andreas Beil
The appetite for motorsports in America is clear, as there are now three F1 Grand Prix within the USA, and there have been discussions about a potential fourth. IndyCar saw a notable spike in viewership this year after every single race was featured on FOX Sports’ primary channel, with the network even buying a stake in the top open-wheel division in America. The 109th running of the Indianapolis 500 eclipsed seven million viewers in the US, which is the biggest TV audience for the race since 2008.
NASCAR’s new multi-billion-dollar media rights deal has them reaching a younger demographic than ever before through streaming services like Prime Video, even making in-car cameras available to all those with a subscription to HBO Max. They are in the second year of a deal with Netflix, helping to develop the NASCAR: Full Speed docuseries, which covers the high-intensity championship playoffs.
Formula 1 once again partnered with Motorsport Network this year to launch the Global Fan Survey, with a clear goal of listening to fans and gathering their trusted feedback. Among the respondents, 94% plan to follow F1 in five years and 73% of US fans plan to attend a Grand Prix in the future. The results show a clear spike in new and younger fans, including rising interest from Gen Z and female viewers.
All signs point to a bright future for motorsports in America, with enthusiasm building across every major discipline. ABX New York will highlight this wave of interest, further accelerating the growth of motorsports within the USA through strategy-driven dialogue and an open forum setting.
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