McLaren CEO Zak Brown will deliver the keynote at next week’s Autosport Business Exchange in London.
Presented by Qiddiya, the event will explore how the motorsport industry continues to evolve in ways that put fans at the heart of the action.
Invited guests will have the opportunity to hear from experts in their respective fields as Autosport Business hosts its first exchange of 2025.
Moderated by the biggest names across the Motorsport Network; women in motorsport, the future of fan engagement and the power of AI are among the topics to be discussed in industry-leading panels.
James Allen, president of Motorsport business and F1 liaison at the Motorsport Network, will host several of the panels on the day.
“We have a great blend of speakers lined up including some of the biggest names in the business of F1,” he said.
“We have influential companies like AWS as well representatives of the creator and influencer community driving fan power in motorsport.”
The leaders of the Qiddiya Speed Park project will also address attendees, as will Bahrain International Circuit CEO Sheikh Salman Al-Khalifa.
Qiddiya City track rendering
Photo by: Qiddiya Media
The event will be brought to a close with Brown, fresh from guiding McLaren to its first Formula 1 constructors’ title in 26 years, in conversation with Autosport editor-in-chief Rebecca Clancy.
Covering the developments in F1, IndyCar, the World Endurance Championship, Formula E and Extreme H as well as the growth prospects for motorsport, there will also be a Q&A session to draw proceedings to a close.
“Autosport is the bible of motorsport, with 75 years of convening power across all areas of the industry; fans, teams, rights holders and businesses,” added Allen.
“So it makes sense that Autosport Business Exchange should be the place where the stakeholders get together. I’m really pleased with the balance of topics for the London ABX. F1 World Champion team boss Zak Brown will examine how McLaren succeeds across multiple race series.
“We have a really cool discussion planned on fandom and a look ahead to a major new F1 fan survey this year. I’m moderating a discussion on the hot button topic of AI-human interaction and how to harness that for the good of the sport.
“We will explore how motorsport can do more to drive female participation. I’m also really interested to see the showcase on the new Qiddya Speed Park project and what it means for the future of motorsport in the Middle East.”
Keep an eye on the Autosport Business tab and Autosport Business on LinkedIn for updates as the event takes place ahead of the Autosport Awards at London’s Roundhouse next Wednesday.
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