F1 announces official vodka partner after LVMH deal

Formula 1 has announced its first-ever official vodka partner as the championship continues to build on its monumental deal with luxury goods brand LVMH.

In October 2024 Liberty Media agreed a 10-year partnership with LVMH, in a deal that is reportedly worth $1billion.

It has caused many LVMH brands to enter F1, as Moet & Chandon is now the championship’s champagne provider while Louis Vuitton has become the title partner of the Australian Grand Prix.

Belvedere is now the latest LVMH subsidiary to collaborate with F1 and it is the first time the Polish vodka brand has been involved in global sports.

“Formula 1 has always been the symbol of prestige, adrenaline and spectacle, which is why we are so thrilled to welcome Belvedere as our first Official Vodka Partner,” F1 CEO Stefano Domenicali.

“Together we share the same dedication to quality and the pursuit of exclusive moments.

“This announcement once again confirms the strong connection with LVMH, consolidated by a decade-long partnership.

“Their willingness to fully embrace the spirit of Formula 1 excites us and makes us proud of this partnership.”

Belvedere will host an official after party at the 2025 season-opener in Melbourne and the vodka will also be served in hospitality spaces throughout the campaign.

“I am immensely proud of the partnership between Belvedere and Formula 1,” said Belvedere CEO Francois-Xavier Desplancke.

“Our mutual dedication to innovation, expertise, and precision naturally aligns our brands, creating a truly exceptional alliance.

“In the high-octane world of Formula 1, where milliseconds forge legends and engines roar with untamed energy, Belvedere Vodka arrives not just as a partner, but as the embodiment of the festivities and the entertainment.

“Formula 1 isn’t just about speed; it’s about spectacle. And where there’s a race, there will be always a reason to honour the excitement of the sport, from off track to beyond.”