Tyson Fury and Anthony Joshua arrive in London today to promote a December 11 Netflix fight that comes years after its strongest selling point: finding out which man is the better heavyweight at his peak. A loaded undercard could give American viewers who consider both past their best a reason to subscribe.
The face-off should generate social media attention, but a hostile stare does little to improve the fight itself. Netflix needs competitive supporting bouts featuring fighters with something at stake. Without them, the promotion is asking skeptical viewers to buy into two famous names and a rivalry that took too long to reach the ring.
“Most anticipated face-off in...
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