Cole Palmer wins bid to trademark his nickname and ‘shivering’ celebration after losing to French wine company – The Sun

COLE Palmer has trademarked his nickname and celebration after a French vineyard forced him to abandon the right to sell his own brand of wine.

The Chelsea and England star won exclusive legal rights to the term “Cold Palmer” as well as his “shivering” goal celebration.

It comes after Chateau Palmer, which sells bottles of wine for as much as £750, opposed his bid to flog plonk — and won their case in August.

But, on Friday, the 23-year-old won the right to brand an array of other products, including snacks, mobile phone covers, toys, Christmas crackers and even teddy bears.

This essentially means nobody can use Palmer’s “Cold” nickname for commercial use without his permission.

He has also successfully trademarked his autograph.

An article in The Athletic detailed how the Intellectual Property Office approved the application made by the footballer’s private company, Palmer Management Limited.

In August, winemaker Chateau Palmer, based near Bordeaux, opposed the initial application.

In response to this, Palmer amended the application in September to drop any reference to wine, paving the way for the successful application.

It still covers a range of other alcoholic beverages, such as spirits, liqueurs and alcoholic energy drinks.

The winery was founded in 1814 when Army officer Charles Palmer bought the estate.

Royal wine merchant Berry Bros & Rudd says: “At their best, the wines of Ch. Palmer are among the greatest anywhere in Bordeaux.”

A bottle of its Cru Classé Margaux from 1970 is priced at £750.

Speaking to The Athletic, Karen Lee, an intellectual property lawyer at Edwin Coe, said: “Once you have a registered trademark in place, it is much easier to enforce your rights against third parties.

“Anyone using something that’s the same or similar can amount to an infringement. And that’s when it can lead to High Court litigation, which can be very expensive.”

Palmer has made no secret about the celebration not being his own original work. 

He previously admitted how, following his time in the Manchester City academy, he was inspired to perform the celebration by then team-mate Morgan Rogers. 

Aston Villa star Rogers, was accused of copying the celebration when he scored against Chelsea in April 2024, before he clarified: “It’s the opposite, I did it first, he copied me.”

Speaking of his celebration in a previous interview with The Telegraph, Cole said: “It symbolises joy, passion and hard determination for the game, plus it’s funny as it works well with my name.

“Everyone knows it’s my celebration. Lots of people might have done it (before me), but everybody knows it is my celebration.”

However, this could mean that Chelsea has to register for a licence if the London club wants to use his nickname in promotional material.

EA, the company behind the EA Sports FC series of video games, might also have to ask permission to use his celebration in future games.

Other footballers who have trademarked their names and celebrations include David Beckham and  Cristiano Ronaldo, who trademarked his name, CR7 initials and “Siuuu” celebration.

Lionel Messi also trademarked his surname after a legal challenge from the cycling brand Massi.

Some other stars have managed to have their brand made exclusive in specific countries, including Marcus Rashford with his name in the United States, Erling Haaland  with his signature and goal celebration in his native Norway.